What does consumer behavior primarily focus on?

Consumer behavior primarily focuses on the decisions that individuals make regarding spending, saving, and consumption of goods and services. This field examines how consumers evaluate their needs and preferences, the influences of marketing strategies, social dynamics, and economic factors on their purchasing choices. By understanding consumer behavior, businesses can tailor their products, marketing strategies, and pricing methods to better meet the desires and demands of their target audience, ultimately enhancing their ability to drive sales and customer satisfaction.

In contrast, supply chain management deals with the logistics and processes involved in producing and delivering goods, while market trends refer to the overarching patterns in consumer preferences and behaviors over time, making them more about broad market dynamics rather than individual choices. Meanwhile, investment strategies focus on how individuals or organizations allocate financial resources in order to achieve financial gains, which is a different aspect of economic decision-making unrelated to immediate consumer spending behaviors.