What is one primary benefit that businesses gain from improved quality and lower prices?

Improved quality and lower prices primarily enable businesses to enhance customer satisfaction and attract a broader customer base. When a business successfully offers high-quality products at lower prices, it can lead to increased sales and market share. This enhancement in the value proposition may allow the business to innovate and expand its product offerings.

By providing better quality at competitive prices, businesses can diversify their products to meet varying customer needs and preferences. This not only helps in fulfilling existing customer demands but also positions the business to explore new market segments or introduce new products that may have been unviable at higher price points.

Thus, the primary benefit of improved quality and lower prices lies in the ability for businesses to expand their offerings, which can ultimately contribute to sustained growth and profitability.